Campaigning for greater awareness

The National Osteoporosis Society has launched the Stop at One campaign to raise public awareness of the risk of fragility fractures caused by osteoporosis in the over 50s, particularly women who are most at risk.

The campaign will empower people who have suffered a fragility fracture to speak to their GP or other health professional about full assessment of their future fracture risk.

Around 300,000 fragility fractures occur in the UK annually, including 89,000 hip fractures, which result in one death every 40 minutes. We know that half of all hip fractures could be prevented - drug treatments available on the NHS have now been shown to reduce the risk of broken bones by up to 50%. 

Despite its prevalence, osteoporosis is poorly understood. Too few people understand what osteoporosis is or the devastating impact of the fragility fractures it causes, nor what they can do to improve their bone health.

Why it’s important to stop people breaking bones

People who have experienced a fragility fracture are twice as likely to suffer another in the future, so many of those at greatest risk can easily be identified - if their case is properly assessed. 

EVERYONE over the age of 50 who breaks a bone SHOULD be asked a set of straight-forward questions to find out if osteoporosis is the cause and whether they are at risk of breaking more bones. Where appropriate, they should be referred to a specialist and prescribed a suitable treatment that could prevent them going on to have a potentially more serious break.

It is crucial that we STOP AT ONE because:

  • Around 3 million people in the UK are affected by osteoporosis and, as the population ages, this number is set to rise dramatically unless we act now. Without urgent action, hip fracture rates are set to rise by 57% over the next 25 years. In addition to the impact on people, the cost to the NHS will spiral from £2.3 billion now to over £6 billion in 2036.
  • 10% of hip fracture patients will die within a month; 20% will die within four months; 30% will die within a year. Death after hip fractures could be the result of frailty and co-morbidity, complications following surgery and immobility, infections (including pneumonia), loss of independence and going into care.  
  • 80% of older women would rather die than experience the reduced quality of life and potential subsequent admission to a nursing home that follows a serious hip fracture. 
  • Fractures in patients aged 60 years and over account for more than 1.5 million hospital bed days in England alone.

Resources and support for health professionals

Information and guidance


The National Osteoporosis Society provides up-to-date information and resources, as well as the latest news in this field

Drive improvements in diagnosis, treatment and care - Fracture Liaison Service

Visit our comprehensive online resource to help primary health care teams improve diagnosis, treatment and management of osteoporisis

Helpline 0808 800 0035 - open weekdays 9am-5pm, the nurse-led service provides information and support to the public and health professionals

Clinical guidance - practical guides reflecting best practice developed with leading experts are available to download on our website

Leaflets and resources for you and your patients covering general and specialist osteoporosis topics, all available to download from our website or order by calling 0845 130 3076

Training and professional development


Fracture Prevention Practitioner Training »

Bone Densitometry in Osteoporosis Assessment and Management »

UK Allied Health Professional Network »

Educational events »